Cable One to Pilot a Mobile Offering
Cable One will test a mobile offering in some of its markets starting later this year, CEO Julie Laulis said Thursday. In a call with analysts to announce the company's Q2 financial results, Laulis said it has signed an agreement…
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with a mobile virtual network enabler for the pilot offering. Cable One reported Q2 revenue of $381.1 million, down from $394.5 million during the same three months in 2024. The decline was largely due to fewer video subscribers, it said. The quarter also ended with 932,000 residential data customers, compared with 963,000 in Q2 the year before. Laulis said Cable One isn't expecting to grow its residential broadband customer base this year -- June was the first month in 2025 with year-over-year increases in broadband additions. The company attributed the broadband customer losses to pricing and packaging changes, competition and the end of certain promotions, although that still led to a slight increase in residential broadband revenue over Q1. Cable One's simplified pricing and new marketing are setting the stage for stronger subscriber growth over time, Laulis added. She also noted that about 53% of locations in Cable One's footprint have fiber-to-the-home overbuilding, and fixed wireless "is nearly ubiquitous."