Tegna Expands News Content With Morning Streaming
Tegna plans to increase its daily newscast output by adding two hours of streaming local news content from 7 to 9 a.m. in more than 50 markets, it said Monday. The content will be available live and on-demand on streaming services, connected TV apps and news station websites, the release said. The expansion “is designed to meet audiences’ growing demand for coverage of their communities wherever they want to watch and will deliver over 100 hours of daily breaking news, weather, and traffic to over 100 million viewers.”
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Adrienne Roark, Tegna's chief content officer, said the additional news content will give audiences “the option to watch live news produced by their trusted stations during a time of day when local coverage has been largely unavailable.” It will also create additional advertising opportunities beyond the standard news broadcast, Roark said. “Stations in 35 markets will be actively delivering live, local programming from 7 to 9 a.m. this summer, with 50+ markets expected to have live, local programming in that window this fall,” the release said.