Ampere: 38% of YouTube Users Watch Movie and TV Content
Thirty-eight percent of YouTube's monthly active users worldwide watch traditional TV and film content on the service, Ampere Analysis said Wednesday. Music and music videos are the most popular content type on YouTube, with 56% of monthly active users worldwide…
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consuming music-related content, it said. The growing number of full-length shows and movies being uploaded to YouTube by studios, producers and broadcasters runs the risk of cannibalizing some audiences, it said. But the reach and scale of YouTube opens up new revenue streams via ad-share agreements with the platform, it said.