Better Business Bureau: T-Mobile Should Drop 20% Savings Claims
The Better Business Bureau's National Advertising Division recommended that T-Mobile drop an advertising slogan that says, “Holidays Are Coming in Hot: Families: Save 20%.” Verizon had complained to the NAD, which “determined that, despite T-Mobile having modified the savings claims…
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to explicitly reference streaming services, one message that continues to be conveyed is that consumers who switch to T-Mobile from Verizon can save 20%, and that those savings are achieved through plan costs alone,” said a Monday release. T-Mobile plans to appeal the decision, the release said.