Consumer Spending on Video Dipping After Already Hitting Peak: MoffettNathanson
Look for U.S. consumer spending on video to slide through 2027, though advertising revenues could help keep video-related revenues "flattish" over the next few years, MoffettNathanson wrote investors Monday. Given the decline in pay TV, theatrical and home video spending,…
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"the days of growth are now behind us." It said ad-supported video-on-demand (AVOD) and user-generated content will claim an increasing share of video advertising spending in coming years, as money that has flowed into traditional TV is increasingly going toward AVOD.