Post-Spinoff Peacock Needs to Focus on Retention: Analyst
With Comcast's planned spinoff of cable network assets, Peacock is its lead TV service, nScreenMedia's Colin Dixon wrote Wednesday. Accordingly, NBCUniversal must focus on retaining subscribers who might otherwise cancel and restart just for particular seasons of sports programming, he…
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said, adding that Peacock will likely be a hub for NBA programming, all NBCU-licensed sports and reality programming. One challenge for Peacock is that its subscribers will bear the cost of Comcast's NBA and Premier League soccer licenses, he said.