T-Mobile Buying Digital Ad Company Vistar Media for $600M
T-Mobile on Monday announced plans to buy digital-out-of-home ad company Vistar Media for $600 million. Vistar works with other companies to place ads on digital screens on billboards, at bus stops and the like. The company will become part of…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
T-Mobile’s Advertising Solutions business. “As a top marketer, connectivity provider and one of the largest physical in-store retail media network operators, T-Mobile will help marketers and advertisers reach consumers with more addressable and measurable solutions,” T-Mobile said: “The timing is perfect for this transformation as digital screens still represent a small percentage of the overall [out-of-home] advertising market and are becoming more accessible.” T-Mobile said it hopes to close the buy in Q1.