Paramount Global Catches Heat for Using VideoAmp Data
Rep. Ritchie Torres, D-N.Y., and National Action Network (NAN) President Reverend Al Sharpton are criticizing Paramount Global for using video measurement data from VideoAmp rather than Nielsen. In letters last week to co-CEOs George Cheeks and Chris McCarthy, Torres said…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
VideoAmp's data, which doesn't break out race and ethnicity, "disenfranchises audiences that have long suffered from a lack of representation on television, and are still too easily overlooked by advertisers." He said the move "continues an alarming trend that has seen Paramount disinvest and de-prioritize inclusive programming," and pointed to a lack of inclusive streaming series on Paramount+. Sharpton said in his letter to Cheeks, McCarthy and the third co-CEO, Brian Robbins, "Ensuring that minority viewers are accurately counted has long been an important priority for me and NAN." Sharpton pressed Paramount "to convene a meeting with racially diverse content creators, brands, and marketers to explore and rectify the impact on our communities." The company didn't comment Friday.