NAD Finds T-Mobile Should Discontinue or Modify Free iPhone Ad
T-Mobile should discontinue or modify an ad promising a free iPhone and 20% savings on monthly service “to better disclose the material conditions of the offer,” the Better Business Bureau's National Advertising Division ruled Monday. NAD responded to a complaint…
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from AT&T. T-Mobile plans to appeal the decision. The commercial “features Twitch influencer Kai Cenat, NFL player Patrick Mahomes, and Snoop Dogg, who says, ‘Now at T-Mobile.com get the new iPhone 16 Pro ON US and families can save 20% every month versus the other big guys,’” NAD said: “The details of the free iPhone offer appear onscreen briefly before being replaced by an image of the 20% savings claim.”