Ad Spending Not Following Viewers to Streaming: Consultant
While about 40% of TV viewing is on streaming, only about 13% of ad viewing is, "and that’s a problem," TVRev consultant Alan Wolk wrote Friday on LinkedIn. Even accounting for such factors as that a lot of streaming isn't…
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ad supported, the gap still points to ad spending not being "what it should be," he said. "Especially given the amount of time the most valuable consumers are spending on streaming, there should be more ad dollars flowing in that direction," Wolk said. The ad side of streaming needs to get its "act together" and make it easier for ad buyers, including creation of common understandings about what constitutes a "view."