Business Customers Consider Value Most When Switching Wireless Carriers: J.D. Power
The top reason businesses switch wireless providers is the perceived value of service, according to J.D. Power’s "2024 U.S. Business Wireless Satisfaction Study," released Thursday. The average score for cost of service satisfaction was 686, on a 1,000-point scale, “and,…
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for customers who strongly agree their plan has improved in value, satisfaction is 829, highlighting the room for improvement with value perception.” Customer satisfaction is based on more than price, said Carl Lepper, director-technology, media & telecom at J.D. Power: “Ease of understanding not only their bill, but also the contract, features, and flexibility is imperative to increasing value. Not only do providers need to build trust and have the products and services customers are looking for, but they also need to spend the time educating them.” J.D. Power said T-Mobile received top scores for large (753) and small (678) businesses, Verizon Wireless led the pack (714) among medium-size enterprises.