CTIA Launches Political Messaging Website
Ahead of the November elections, CTIA launched a political text messaging website. In the campaigns section, the site “provides information about setting up effective, consumer-friendly texting operations, the importance of getting opt-in, consumer consent before beginning to send text messages,…
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and reasonable methods of obtaining consent,” Sarah Leggin, assistant vice president-regulatory affairs, said in a blog post. For consumers, “the site includes resources about how to stop unwanted messages, tips for reporting spam, and what to consider when giving your contact information to a campaign. And it provides additional information on how the wireless industry protects consumers from unwanted and illegal messages.”