YouTube Will Continue Outcompeting Broadcasters' Streaming Forays: Analyst
Broadcasters are blind to the threat that YouTube poses as they maintain traditional TV models for their streaming ventures, reserving quality content for paid platforms and using libraries for free, ad-supported TV, nScreenMedia's Colin Dixon wrote Monday. They see streaming…
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"as an extension of how they have always produced TV entertainment," he wrote. YouTube's "democratic approach to entertainment is eating their lunch," claiming more TV viewing time than the combined viewing of broadcaster apps Hulu, Disney+, Peacock, Max and Paramount+, he said. Broadcasters are struggling against YouTube’s wide pool of creative talent and ability to reach diverse audiences. Their future "appears uncertain in the face of YouTube’s continued dominance."