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YouTube to Roll Out AI-Generated Video Disclosures, Notifications

YouTube will soon require video creators to disclose that they have created realistic-looking synthetic or altered content, such as by using AI tools, Jennifer Flannery O'Connor and Emily Moxley, product management vice presidents, blogged Tuesday. They wrote that when creators…

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upload content, the hosting service will have options for them to indicate whether it contains realistic altered or synthetic material. "This could be an AI-generated video that realistically depicts an event that never happened, or content showing someone saying or doing something they didn't actually do," they wrote. Viewers will be informed by labels on the description panel or on the video player itself, according to the blog post. In addition, YouTube will make it possible to request the removal of AI-generated or other synthetic or altered content that simulates an identifiable individual, using its privacy request process.