FTC Seeks Comment on Rule Proposal for Fake Reviews
The FTC is seeking comment on a proposed rule to stop companies from using fake reviews and endorsements. The agency announced a notice of proposed rulemaking to combat fake reviews, suppression of honest negative reviews and payment for positive reviews.…
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The rule would “trigger civil penalties for violators and should help level the playing field for honest companies,” said Consumer Protection Bureau Director Samuel Levine. The commission voted 3-0 to approve the NPRM.