Biggest Pay-TV Services Lost 5.9 Million Subs in 2022: LRG
The largest pay-TV providers in the U.S., with about 92% of the marketplace, lost about 5.9 million net video subscribers last year, vs. a loss of 4.7 million in 2021, Leichtman Research Group said Friday. The biggest cable providers lost…
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about 3.5 million, compared with a loss of about 2.7 million the previous year, LRG said. Other pay-TV services lost about 2.7 million subscribers, slightly less than the 2.9 million loss in 2021, it said. The one growth area was virtual MVPDs, with publicly reporting ones saying they added 370,000 last year, though that was down from the 885,000 in sub gains in 2021, it said. The top pay-TV providers ended 2022 with about 70.2 million subs, LRG said.