Nielsen Product Could Offer Content Vendor Diversity Alternative
The Nielsen Company is developing a product that could allow analysis of video programming diversity, said the company in an ex parte filing posted Wednesday in docket 22-209, on a petition for an FCC content vendor diversity report (see 2207250060).…
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Nielsen’s subsidiary Gracenote has products that already allow users to analyze the diversity of on-screen talent in content, and is developing a product that could analyze the diversity of those behind the camera for a given piece of content, the company said. Gracenote could be an alternative to the FCC proposal to require FCC regulatees to get diversity information from programmers, the filing said. Gracenote’s new capabilities would “allow customers to access diversity information for major offscreen contributors to many shows and movies offered on television, cable, satellite, or streaming,” Nielsen said.