Mullin, Furchtgott-Roth Weigh in on Geotargeted Radio
Dueling letters from a former FCC commissioner and a sitting House member were the latest salvos in the ongoing lobbying battle over geotargeted radio Monday in docket 20-401. NAB, which opposes geotargeted radio, emailed reporters a copy of a letter…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
to FCC Chairwoman Jessica Rosenworcel from Rep. Markwayne Mullin, R-Okla. Mullin expressed concern about the effect geotargeting could have on signal quality -- the technology the FCC is reviewing uses multiple boosters to target specific areas of a station’s market. “Poor radio service on one or several stations harms the entire industry, and could affect emergency alerting, Mullin said. Geotargeting proponent GeoBroadcast Solutions distributed a letter from former FCC Commissioner Harold Furchtgott-Roth. “Allowing these new technologies to compete in the marketplace on a voluntary basis would be consistent with the Commission’s objective to remove competitive barriers to entry,” wrote Furchtgott-Roth and Kirk Arner, both fellows at the Hudson Institute's Center for the Economics of the Internet.