NAB Retreating From Deregulation, Say Geotargeted Radio Supporters
NAB’s opposition to geotargeted radio is “a retreat” from the trade group’s “ironclad commitment to broadcast deregulation,” said more than 50 broadcasters supporting the GeoBroadcast Solutions-backed proposal, in a letter this week to NAB CEO Curtis LeGeyt. “This will leave…
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legislators and regulators confused and uncertain as to broadcasters’ commitment to deregulation. Worse, it gives broadcasters’ competitors and critics an opportunity to exploit the inconsistency to the detriment of our shared agenda of deregulation.” The letter's signatories, which include Roberts Radio, Evans Broadcasting and Wennes Communications, also took issue with NAB statements that geotargeted radio doesn’t have industry support. NAB “has mentioned on several occasions that the radio industry is unified in its opposition to geotargeting,” the letter said. “That’s not true, and this letter is intended to correct that misperception.” “NAB, state broadcaster associations from across the country and an overwhelming number of large and small radio broadcasters in a diverse range of markets have serious concerns with ZoneCasting technology,” an NAB spokesperson emailed. Geotargeted radio "would have devastating consequences for the long-term viability of local radio," the spokesperson said.