IHeart Responds to GBS Geotargeting Arguments
Geotargeted radio broadcasts aren’t similar to an iHeartMedia tool that allows broadcast advertisers to select which markets will hear their ads, said iHeart in an FCC ex parte filing posted Tuesday in docket 20-401 (see 2201200068). The iHeart AdBuilder doesn’t…
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let advertisers target specific areas of a station’s coverage area, and offers ads at market rates, iHeart said. A GeoBroadcast Solutions filing comparing the two is a “desperate attempt” that “further reinforces that the Commission should be especially wary of GBS’s advocacy of an interference-generating, proprietary technology and business model,” iHeart said.