Bloc of Social Media Users Is 58% of Population: Report
Social media entered 2022 with 4.62 billion users globally, equaling more than 58% of the world’s population, with 424 million new users added since Jan. 1, 2021, said a Digital 2022 report released Wednesday by social media management platform Hootsuite…
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and creative agency We Are Social. Facebook remains the world’s most used social platform, followed by YouTube and WhatsApp. Other findings: (1) Instagram’s ad reach jumped by 21% in the past year to nearly 1.5 billion monthly users; (2) People who own cryptocurrency jumped nearly 38%; (3) The COVID-19 pandemic-induced surge in e-commerce adoption rates shows no signs of abating, with nearly six in 10 “working-age internet users” now buying something online weekly.