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Rising Japanese Emphasis on Urban Farming Could Help US Seed Exporters

An increasing Japanese effort to promote agriculture in urban areas coupled with an emphasis on consumption of locally produced goods may help prospects for U.S. seed and vegetable exporters, the U.S. Department of Agriculture Foreign Agricultural Service said Nov. 23.…

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USDA said the Japanese government plans to “increase food self-sufficiency and reduce farmland loss through tax incentives,” which could lead to more farmers. If Japan has more farmers, they are likely to import more U.S. vegetable seeds, and the country could develop an affinity for U.S. vegetables, USDA said. “By exposing Japanese urban farmers to the range of seed and nursery products available in the United States, Japanese consumers may also increase their familiarity with U.S. vegetable varieties.”