IHeart Opposes Geo-Targeted Radio, Dropping FM Subcaps
The FCC should eliminate local ownership caps for AM stations but keep them for FMs, iHeartMedia asked an aide to Commissioner Nathan Simington on a call Friday, said a filing posted in docket 18-349 Tuesday: “Deregulation of AM ownership would…
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bring increased investment to the AM band,” but reducing FM ownership limits “would lead to a migration of capital, resources, and talent away from AM stations.” IHeart also opposed GeoBroadcast Solutions' proposal to allow geo-targeted FM broadcasts. Changing booster rules to allow the tech would cause “a financial drain on broadcast radio” by “bifurcating FM advertising spends,” said iHeart, also noting concerns about interference affecting the emergency alert system. GBS has countered EAS concerns (see 2109200066).