GBS Touts Geo-Targeted FM Tests
Tests of FM radio geo-targeting technology show it doesn’t affect emergency alert system performance and that the “transition zones” between targeted areas can avoid affecting listeners, said Covington & Burling in a letter and report posted Monday in FCC docket…
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20-401. Roberson and Associates did the study on behalf of GeoBroadcast Solutions, which seeks a change to rules on FM boosters. Summer tests at Universal Media Access' KSJO(FM) San Jose showed the system works with analog and HD radio systems, the law firm said. “Listeners in FM transition zones experienced no material change.” Commissioner Geoffrey Starks endorses GBS efforts; NAB and iHeart Media oppose them (see 2108260034).