Don't Apply Foreign-Sponsored ID to Commercials: Affiliates
The FCC foreign-sponsored content order “purports to govern more broadcast content than proposed in the NPRM in a way that is not readily understandable” to network affiliate groups, said all four, in comments posted Friday in docket 20-299 in support…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
of their request to clarify the rules (see 2107190053). The order doesn’t explain the basis for applying the rules to commercial ads and “does not provide broadcasters with the information necessary for them to confidently comply,” the groups said: The “only fair path” is to refrain from applying the new rules to commercial ads that fall under general sponsorship identification requirements.