Mobile Gaming Popularity Rises: NPD
U.S. consumer spending on mobile games increased 5% in Q2 from the year-earlier quarter, said NPD, citing data from Sensor Tower, which tracks mobile app store sales activity. “Multiplayer gaming on mobile continues to be a standout.” It's “showing signs…
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of a continuing lift from the surge of new players who flocked to the category beginning in the second quarter of 2020,” Sensor Tower analyst Randy Nelson reported Thursday. “We see no indication that spending or usage has diminished as consumers have begun their return to life in a post-vaccine world.” Netflix plans an initial push into the category (see 2107210035).