Hulu Pushes Personalized Olympics Experience
The push for Olympics eyeballs, with opening ceremonies Friday, has Hulu pitching its virtual MVPD service. Like Roku, which added an Olympics hub and a dedicated tab to its homepage Tuesday (see 2107200042), Hulu allows personalizing events by sport, it…
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emailed Wednesday. Hulu promoted watching the Tokyo Games “live on the networks of NBCUniversal.”