OTT Windows Risk Harming Theaters Long Term: MoffettNathanson
Though the “very near term” outlook is for consumers’ “robust” return to theaters this year from 15 months of pent-up demand, the “narrative” of the “normalized domestic box office” in 2022 and beyond is less certain, MoffettNathanson analyst Robert Fishman…
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wrote investors Friday. “Now that studios essentially have full flexibility on windowing strategies” that favor “self-owned” over-the-top streaming platforms, “the supply of theatrical releases from the major Hollywood studios into theaters should be negatively impacted, which would hurt long term attendance trends,” he said. The “cannibalization” from shifting major theatrical feature films to OTT could cause a 17% decline in U.S. box office next year compared with 2019, he said.