OK Gray Significantly Viewed Plan, It Asks Simington Aides
The FCC should adopt Gray Television’s proposal to allow alternative methods for broadcasters to demonstrate their stations are significantly viewed in a market, Gray told aides to Commissioner Nathan Simington, per a filing posted Thursday in docket 20-73. Gray wants…
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the FCC to let broadcasters use Longley-Rice signal reach data in lieu of Nielsen viewership numbers (see 2005150062). Gray also urged the agency to change its rules to facilitate local news production and to update its definition of MVPDs “to account for the significant technological and marketplace changes since the Commission adopted its current rules.”