Vizio Touts ‘Significant Milestone’ for Project OAR Consortium
Vizio surpassed 11.2 million addressable TVs across the U.S. that enable “frame-accurate dynamic ad insertion,” it said Wednesday. It's a “significant milestone” for members of Project OAR, the addressable ad consortium that Vizio founded in 2018 with top TV media…
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companies (see 1903130054), Vizio said. Vizio’s Inscape automatic content recognition technology is the keystone of the consortium’s Open Addressable Ready standard for targeted advertising via connected TVs.