IPhone ASPs to Rise on Apple's Strong ‘Ecosystem’: Juniper
IPhones global sales will generate nearly 40% of 2022's smartphone market, despite being fewer than 20% of units sold, reported Juniper Research Monday. “Apple has managed to consistently convince users to purchase higher-priced models through curation of a strong hardware…
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and software ecosystem.” Apple’s average selling prices will rise in coming years, while Android ASPs will decline, “unless they can leverage new technologies like 5G or bring new design features, such as foldable phones, into the market,” said Juniper. Android smartphone vendors “will struggle to compete on a features basis,” it said. “Vendors that focus on a particular segment and investing in premium features, such as high-end audio and advances in camera technology, will not appeal widely enough to compete at scale.”