US Base of Connected Devices Jumped 100M in Single Year: NPD
So “historic” has been the growth in consumer tech sales during the pandemic that the U.S. installed base of connected goods now numbers more than a billion computers and mobile and connected-TV devices, reported NPD Monday. It canvassed 5,000 U.S.…
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adults Jan. 25-Feb. 11, finding ownership of TV-connected and mobile devices increased by 100 million units from a year earlier. The average U.S. internet home owned 9.5 installed and connected devices in February, up from 8.5 in February 2020. Stay at home orders "played a part in the tremendous growth we saw in TV-connected and mobile devices last year as consumers looked for new or different ways to consume content,” said analyst John Buffone. “This influx of newer hardware and the growing installed base will continue to facilitate the accelerated growth in free and subscription streaming video.”