Comcast Tweaking 5G Ad, Disclosures, NAD Says
The Better Business Bureau's National Advertising Division recommended Comcast change a 5G commercial and related online disclosures. NAD said Thursday the caveat in the ad about limited availability of 5G service should have been more prominent and readable, and Comcast's…
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Xfinity 5G homepage should disclose geographic limits on service availability. It said on other challenges by AT&T on other online disclosures about Comcast's Xfinity mobile service were sufficient. Comcast agreed to comply and indicated it previously voluntarily modified ads to more prominently disclose 5G availability limitations: Now that the service is available nationwide, disclosing that limited availability isn't needed.