Live Nation Sees Concert Turnout Rising in 2022: Cowen
Live Nation Entertainment management expects concerts to return at 50%-100% capacity “across major markets” in second half given COVID-19 “vaccine distribution progress” (see 2102260028), reported Cowen Thursday. Lack of government “clarity” on “event ban reopening timelines remains a hurdle, reflecting…
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the 90-day lead time Live Nation needs to ramp up key operating functions,” it said: The company's calendar shows 45 major artists scheduled to return there in 2022, compared with the average of 20-25. Concert fans went to two-three shows a year on average before the pandemic, and management thinks demand could increase to three or more in 2022.