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BitRouter Bows ATSC 3.0 Set-Top Box

BitRouter is entering the ATSC 3.0 consumer market with its ZapperBox set-top box, President-Founder Gopal Miglani told a Pearl TV NextGenTV media briefing virtually Thursday. The company plans a “slow ramp-up” to be sure “everything’s working” and “consumers are happy,”…

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said Miglani. BitRouter also will sell the ZapperBox through resellers and will approach OEMs “who want to white-label the product,” he said. It also will license the software to OEMs that want to design their own boxes, he said. LG expects more 3.0 rollout this year (see 2101070061).