Dish Says It Will Drop, Modify DVR Ads to Suit NAD Recommendations
Dish Network said it will follow a National Advertising Division recommendation and drop or modify some express and implied claims for its Hopper 3 DVR. NAD said Wednesday AT&T brought the complaint, and while Dish maintained it was comparing only…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
cloud DVRs, many consumers likely would see the comparative claims as also encompassing hardware DVRs. Dish emailed us it "believes in the self-regulatory process and will comply with NAD’s decision," but it is "disappointed that our considerable consumer evidence was completely discounted."