Tablets Thriving as Low-Cost Productivity Tools During Pandemic, Says SA
A yearlong strategy to transform tablets into low-cost productivity tools is paying dividends during the COVID-19 pandemic, as consumers and educational institutions bought a record number of tablets during the back-to-school season, said Strategy Analytics Friday. Tablets are serving as…
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“credible mobile computing alternatives to notebooks, even as both segments are experiencing record levels of demand in 2020,” said the research firm. Apple and Samsung led demand in a BTS season that grew 33% to a seven-year high, said SA. Apple shipped 15.1 million units in Q3, up from 10.1 million in Q3 2019; Samsung unit shipments grew 87% to 9.4 million units. Amazon was fourth, behind Huawei, with 4.9 million shipments, an 8% decline, due to the delay of Prime Day to October. Tablets are “being rightly recognized for the productivity power they provide at a lower price point than most notebooks,” while serving needs for entertainment and casual use, said analyst Eric Smith. SA sees the tablet trend continuing long-term.