Samsung Upbeat on Its Foldable Phones, Exec Reports
Samsung’s foldable phones are getting very positive reviews from the trade and “actual users,” said a senior executive on a Q3 investor call. Foldables provide “a totally new mobile experience through an innovative form factor, differentiated design and also the…
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multitasking through a larger screen,” said Ben Suh, Samsung senior vice president-investor relations. Samsung expects the foldable phones category “to record high growth in the future,” he said. The category experienced “very solid sales trends” this year, despite the “relatively weak demand” for premium smartphones amid COVID-19, he said. Foldables remain “a relatively small portion” of Samsung’s overall smartphone sales, said Suh. “We are planning to continue to increase our foldable portfolio and to widen the price ranges that we offer” by “leveraging the flexible technology that we have already built over several years,” he said. “We are expecting our foldable phone sales to increase for several years going forward.”