Cable Ad Interconnects Supposed to Be Fair, Inclusive, Viamedia Says
Cable TV advertising interconnects are supposed to be "a fair, inclusive, efficient and competitive marketplace for advertisers, cable operators and consumers," Viamedia said Tuesday. It responded to NCTA's amicus brief urging the Supreme Court to hear Comcast's appeal of an…
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appellate court's decision in antitrust litigation brought by Viamedia (see 2010140013). Viamedia supported interconnects "as long as they are properly administered by the Interconnect manager on behalf of current and prospective cable operators which compete for advertising dollars as well as video and broadband subscribers. A great modern example is the New York City Interconnect which features a board of directors and oversight designed to help ensure fair and competitive pricing, proper inventory allocation and full participation from all area cable operators.” It said it wasn't commenting on last week's other SCOTUS amicus briefs because they echo what was filed previously with the 7th U.S. Circuit Court of Appeals.