CTA Won't Say if Microsoft ‘Cloud Platform’ Contract Includes CES Keynote
CTA chose Microsoft as its “cloud platform provider” to run CES 2021 as a virtual event, said the association Monday. CES will use Microsoft Azure cloud computing, Microsoft Teams videoconferencing and the Microsoft Power apps platform to deliver “an exhibitor…
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showcase, media events, conference programming, networking events and more,” said CTA. It picked Microsoft after a “rigorous” search for the company’s “technical expertise, global scale and experience in creating [a] compelling digital event,” it said. CTA “can’t share contract details,” emailed Jamie Kaplan, senior director-global event communications. The association issued a request for information and evaluated more than 40 “companies and technologies” before picking Microsoft, she said. As for whether the contract includes a Microsoft keynote component, “we will be sharing more information about our keynotes in the coming weeks and months,” she said. Registration opens Dec. 1 for the Jan. 11-14 event.