Q2 Audio on Digital Devices Hit Record Amid Virus, Says Edison
The daily share of time spent consuming audio content on digital devices in Q2 by U.S. listeners 13 and older surpassed that of listening on traditional, linear devices -- a first -- Edison Research reported last week. Before COVID-19 disruptions,…
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55% of the daily total share of time spent listening was done on traditional, linear devices, and 45% on digital devices; during Q2, digital jumped to 53%. Digital devices in the May study include smartphones, computers, internet-connected TVs and smart speakers. Traditional devices include AM/FM receivers, SiriusXM receivers, CD players, turntables and TV channels. Results showed an acceleration of a trend that was occurring pre-pandemic, said Director-Research Laura Ivey.