Pandora Had 42% Uptick in Hours as Streaming Soared During Pandemic: Comscore
Average audio streaming per household jumped 32% from the week of Dec. 30 to the week of June 15, led by an early April surge during the pandemic, said Comscore Wednesday. Comparing the week of June 15 with the week…
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of Dec. 10, it said average audio streaming hours rose by 54 minutes per day. Category leader Spotify had a 1% increase January-May, while Pandora jumped 42%, the largest increase of streaming audio platforms during the span. IHeartRadio rose 11%. Of households using connected TV devices to listen to audio, Amazon Fire TV led with over 67 million hours via streaming homes in May. Amazon Echo devices were second with over 48 million, followed by Google Home, over 14 million.