FedEx Has ‘Huge Uptick’ From Buying Online; Stock Up
The pandemic “accelerated” consumer e-commerce adoption, said Brie Carere, FedEx executive vice president-chief marketing and communications officer, on a fiscal Q4 call Tuesday. E-commerce increased to 27% of U.S. retail in April, from 16% in calendar 2019, partly because “total…
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retail contracted” during coronavirus lockdowns, she said. FedEx expects e-commerce as a percentage of retail will stay “elevated,” said Carere. “This shift has left an indelible mark on the retail industry, causing the bankruptcy of some chains that have been around for decades.” E-commerce helped retailers “with a strong omnichannel strategy flourish,” she said. “Surging” e-commerce sales from large retail customers drove a “sizable mix shift” to direct-to-consumer residential volume from commercial business-to-business transactions in Q4 ended May 31, said Carere. U.S. residential volume was 72% of revenue in the quarter compared with 56% a year earlier, she said. Carere thinks the strong shift to e-commerce was “structural,” not temporary: “We have seen a huge uptick in the categories that people are willing to purchase online.” FedEx saw that trend develop pre-COVID, “but it has accelerated when you think about things like furniture, large packages, high-value electronics,” she said. COVID-19 brought a “huge change in who is buying online,” especially 65-and-older consumers, she said. “I do not anticipate that these buying behaviors will revert back.” Wednesday, the stock closed up 12% at $156.66.