BOPIS Likely Popular This Uncertain Holiday E-Commerce Season
Shoppers could be hesitant to visit stores this holiday season, making the buy online, pick up in store (BOPIS) service an appealing option and an opportunity to test “brick-and-click” elements in post-purchases messaging, said retail consultant Monica Deretich. She suggested…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
using parking lots as merchandising locations for last-minute items typically found at the checkout line. Marketing firm Sailthru, in whose Monday report the analyst appeared, singled out Best Buy’s curbside pickup experience (see 2005210037). Best Buy outlines “every step of the process,” provides links to help topics and displays relevant recommendations in post-pickup confirmations, said Deretich. The pandemic's impact is likely to “live on through the holidays,” she said.