On AI Voice Assistants, Consumers 'Want It All,' Says Juniper
Consumers “have made it clear that they would prefer access to all voice assistants from all devices,” Juniper Research reported. Alexa is considered good at shopping, Google Assistant at knowledge, and Siri is locked into the iPhone: “Consumers want it…
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all,” the researcher said. “Microphones are everywhere” and access to voice assistants has become “ubiquitous,” it said. Voice commerce growth will outstrip e-commerce growth through 2024, providing a mostly hands-free touch point for shopping “from anywhere,” the trends-watcher said Tuesday. Voice payment authentication has been a challenge: current modes are biometrics or a four-digit PIN that can be read aloud, it said. Strong customer authentication (SCA) requirements in Europe could be a challenge for retailers using voice payments; customers’ payments could be declined due to stricter authentication measures that will be enforced by Dec. 31, the firm said.