Comedies, News Most Watched, as Viewing Rises During COVID-19, Surveys Show
Some 80% of U.S. consumers are watching more TV and online video since the start of COVID-19 social distancing, said a Comcast survey. Thirty-two percent watch “a couple hours more per week,” 22% one-two hours per day more, and a…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
quarter are watching two hours-plus more daily. Among the most viewed are news (49%), comedies (48%) and dramas (41%). On types of advertisements they are open to seeing now, consumers said those from food and beverage (51%), financial (28%) and technology (24%) companies. More than half said brands should incorporate messaging on COVID-19 into their ads “if it is tasteful.” Also Tuesday, Parks Associates said that 6 million more U.S. broadband households subscribed to an over-the-top video service since Q1 2019. Three-quarters of households now subscribe. The most popular shows during the period were Netflix’s Ozark, Money Heist and Tiger King; Parasite was the most popular movie. Parks cited Reelgood data indicating a shift to comedies among its 4.8 million OTT users.