COVID-19 Won't Much Slow This Year's ATSC 3.0 Efforts, Says Pearl TV Head
Despite COVID-19, TV stations are “still targeting” the launch of ATSC 3.0 services in the top 40 markets by the end of 2020 (see 1904080071), Pearl TV Managing Director Anne Schelle told us. “We might not get all of them…
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on by the end of the year, but we’ll get a respectable number.” The goal for 2021 will be to “continue to build out these markets,” said Schelle. Though “all parts of the economy are stressed” during the pandemic, 3.0 is “in a good position,” said Schelle. “We’ll come out of it providing a respectable build to meet the TV manufacturers’ needs for sales in the back half of this year.” There have been no “supply-chain issues” with critical broadcast equipment, said Schelle. “A lot of it was already pre-done” before the pandemic, and “most of the stations out there are ready for next-gen,” she said. Pearl had planned to use the NAB Show to update industry on 3.0's “application framework” it showcased at CES, said Schelle. It had partnership announcements planned for Las Vegas with vendors supplying 3.0 cable-integration equipment, she said: “We’ll be pushing those announcements” to the NAB Show Express virtual event planned for May 13-14 (see 2004130048).