About 43% of US Homes Will Have Tried Online Grocery by End of June, Says eMarketer
Some 43% of U.S. homes will have used an online grocery service by the end of June -- and 49% by year-end -- and it’s likely to be a continuing trend, eMarketer reported Thursday. "As consumers stay home and governments…
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increasingly push for consumers to avoid contact with others, online grocery services' near contactless nature will likely entice more consumers," said analyst Daniel Keyes. If the pandemic subsides in a few months, online grocery's rise will likely taper by the end of 2020. If it lasts longer -- and society needs a vaccine to resume regular life, or a second wave of the pandemic occurs -- online grocery usage penetration will continue to climb and 60%-plus of U.S. consumers could try it through 2022.