Samsung Revamps Tools, Portal for Mobile, Display, SSD Partners
Samsung Electronics America unveiled the Ascend Partner program Tuesday, saying it adds more tiers, a new partner portal and automated tools and processes for mobile, display and solid-state drive solution partners. It replaces the legacy Step program, taking a “simplified…
Sign up for a free preview to unlock the rest of this article
Timely, relevant coverage of court proceedings and agency rulings involving tariffs, classification, valuation, origin and antidumping and countervailing duties. Each day, Trade Law Daily subscribers receive a daily headline email, in-depth PDF edition and access to all relevant documents via our trade law source document library and website.
approach” for partners “by increasing market opportunities” and providing a single point of access to sales programs and resources, said the company. New tools include rebates and incentives and ways to “gain greater visibility” into performance through a “one-stop-shop” user interface. The Ascend partner portal gives access to marketing collateral, special pricing, deal registration, performance dashboards and digital training courses, it said. A central part of Samsung’s channel strategy for the business-to-business mobile division is to combine partners’ expertise with Samsung devices and endpoints to address the mobile needs of vertical industries, it said.