Digital Advertisers Post CCPA Guidance for Web, App Publishers
To comply with the California Consumer Privacy Act, web and app publishers should display a green CCPA icon and hyperlink reading “CA Do Not Sell My Info” or similar to California users, the Digital Advertising Alliance recommended Monday. “Clicking on…
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the link will direct users to publisher information and options, including access to the CCPA Opt-Out Tool if third parties collect and sell data from the property.”